Gene and Mark have built in Kenosha since 2000. They know the city, its planners and its lenders, and they know where it is growing.
In 2024, Gene looked at about 100 acres west of Green Bay Road between 60th and 67th Streets and saw what Kenosha was about to need. It was a prime urban infill parcel between I-94 and Lake Michigan, beside the Highway 31 retail corridor and minutes from LakeView Corporate Park and UW–Parkside. Kenosha’s economy was booming, and the site was ready for housing.
Nobody was building on it. The seller, an affiliate of Chicago investment firm Speedwagon Properties, had held it for about a decade as surplus land that came with its Kenosha shopping centers, including the Lowe’s-anchored center on Green Bay Road. Gene sourced it, negotiated the purchase and built the team to develop it.